Ashley Alexander, the designer behind I’m Smitten, hopes to help us re-establish some of the magic we saw in the world as children by making things that are a little bit pretty and a little bit strange. I think Ashley is successful in her endeavor, since to me I’m Smitten is the embodiment of magic. I’ve long coveted an Antler Girl Tote Bag and I just adore her Card and Button designs. I think we all need a little more magic in our lives—don’t you?