Guest Blog: Fashionably Indie by Victoria Everman – Snoozer Loser

Established just three years ago, New York’s Snoozer Loser has become an unmistakable indie designer and a favorite among many. Founded and designed by Parsons School of Design graduate Sonia Tay, Snoozer Loser has been featured on both Daily Candy and GenArtPulse, helping only to add to their stylish fan base.


The line features clean but curve conscious lines, made from a mix of plain and sweetly patterned fabrics. Sonia mentions music, nature, vintage handmade clothing and wallpapers has inspiration for her designs, via her Gen Art Pulse interview. When you order her designs though Snoozer Loser’s Etsy shop, you can request a custom fit from Sonia. Snoozer Loser also has a limited-edition collection of 6 pieces on The Shiny Squirrel online store – a must see!

Victoria Everman is an eco-writer, model, crafter, yogi and attempting locavore. Perpetually looking for fresh ways to share her unquenchable green knowledge, she writes her own blog at and is head writer/editor for She will be imparting her fashion wisdom with us every other Friday on the Indie Fixx Guest Blog with her column Fashionably Indie.

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