You may have seen Necklush in Timeout New York and in the LA Times Magazine or on Refinery29 and Daily Candy, but now the duo behind Necklush, Stephano Diaz and Troy Mattison Hick, are here on Indie Fixx. The guys started selling their unique necklace scarves on the streets of NYC, then started an Etsy Shop and now are known all over the world! I recently interviewed the pair for my Wednesday Indie Artist Fixx interview series.
What’s the name of your business, what do create and sell and how did you get your start?
We are the guys behind Necklush! Troy Mattison Hicks and Stephano Diaz. We are located in Brooklyn NY and have been designing Necklush since 2008. We started with the idea that we wanted to make something cool and unique, and also have the flexibility to come up with new ideas, designs and colors. Necklush has allowed us to be constantly creative with not only our accessories, but with our photography, marketing and web design. We do all of it, and we love ever bit of it!
Who are 3 of your favorite artists of all times?
Hmm… Dali, Keith Haring, and David Bowie
What are your long-term goals for your business?
Continue to learn, improve, be confident, don’t look back. We want to always stay positive and be good to our clients and customers!
What’s the best thing about what you do? And the worst?
Best: We control the music! Worst: We have so many things we like to do, but really have to concentrate on Necklush like it is a small child. Neglect is not an option! Hopefully one day, it will grow up and we can send it off to college and we can take a break. But for now it’s WORK WORK WORK, no play!
What’s your creative process like?
We have a full service studio so we can do anything we need to do to keep the creative juices flowing. We screenprint, take photos, make websites, create movies, network, find new and fun ways to market our stuff. There really is never a dull moment!
Sometimes setbacks or negativity turn into the biggest creative motivator. Put us down or set us back, we will bounce back and come up with something we never thought of before. The seeds of something new and exciting always lay in the wake of a disappointment, it all depends on how you see the world!
What’s something you’ve learned as an adult that you wish you knew as a kid?
We had always heard it, but you don’t really believe it until it rings true as an adult. Believe in yourself. If something is going to happen you have to make it happen. No one is going to come knocking on your door and tell you how awesome you are! Once you realize your future is in your hands, then what on earth can stop you from doing what you want? Only yourself. We love to have confidence in what we are doing, if something doesn’t work out… try something else. It’s all up to us/you!
What are your inspirations in your art and life?
We love Brut Art, untrained artists, outsider/folk art. The idea that art coming from somewhere pure and untainted by opinions of scholars and outside influence is totally rad, and we think that you can really find special things. We also like kids drawings a lot. The internet is probably something else we must credit for inspiration. The fact that you can be exposed to ANY art or music that you want to see/hear is really amazing. And to be able to compile your favorite things on a blog is quite awesome as well. On that note, please check out our artblog: This Art Is Yours.
What have you recently been reading, watching and listening to?
We are totally into our Kindle, and have found amazing books on New Thought. According to wikipedia:
The New Thought Movement or New Thought is a spiritual movement which developed in the United States during the late 19th century and emphasizes metaphysical beliefs. It consists of a loosely allied group of religious denominations, secular membership organizations, authors, philosophers, and individuals who share a set of metaphysical beliefs concerning the effects of positive thinking, the law of attraction, healing, life force, creative visualization, and personal power. It promotes the ideas that “Infinite Intelligence” or “God” is ubiquitous, spirit is the totality of real things, true human selfhood is divine, divine thought is a force for good, all sickness originates in the mind, and ‘right thinking’ has a healing effect.
It is hard to have a bad day when you pump this kind of information into your head all day!
And the fact that our Kindle reads to us… we can just listen while we cut tiny strips of fabric all day:)