Avril Loreti is the designer behind the Birkin Bag…no, not the Hermes Birkin Bag, but the I Heart Birkin tote, which I love a whole hell of a lot more. A Canadian designer, Avril creates modern home decor and accessories with a playful wink and a love for modern design. Her goodies feature both icons of design as well as more ephemeral or fleeting images. I thought she would perfect to interview for the Wednesday Indie Artist Fixx interview series.
Plus Avril has very generously offered up one of her I heart Birkin Totes to one lucky Indie Fixx reader!!
To win, leave a comment on this post with why you need this tote. I will choose one random commenter to win a red I heart Birkin Tote. This giveaway will end August 11th at 11:59 pm EST.
Now onto the interview…
When did you get your start and what made you decide to take the plunge?
I started putting my line up on Etsy about 3 years ago. I was working a full time job and then working on my line during evenings and weekends. The more I actively worked on promoting my business and making new items the more I saw the universe respond to what I was doing. It snowballed from there and then I jumped into running it as a full time business last July. It’s been a roller coaster of a ride, but it’s all mine. That’s the best part about taking the plunge!
Who are 3 of your favorite artists of all times?
My top 3 artists of all time have been the same for years. I always go back to their work to ground myself and get focused, or just to gush over. André Kertész has the most amazing way of seeing the world through his photographs. Hiroshi Sugimoto’s photography is like an eternity in one image. I can look at them over and over and still find more to look at. Barnett Newman’s minimal abstract paintings are amazing when you’re face to face with them. If you open up to them there’s nothing like it!
What have you recently been reading, watching and listening to?
I’ve been obsessed with this season of True Blood. The series has really found it’s stride. I’ve been listening to the new LCD Soundsystem and Caribou albums regularly this summer. So good to dance to while working in my studio.
What’s your favorite comfort food and why?
Risotto! I make a mean risotto. It’s like the best feeling ever once I’ve finished the 30 minutes of stirring and then pour a couple of bowls of the fluffy-ricey-cheesy-goodness and fall onto the couch with my BF and watch a good movie. It’s so satisfying.
Share something silly about yourself.
I can make a star out of an elastic band. It’s my only party trick.
What’s been your biggest accomplishment so far?
Getting my I Heart Birkin Tote on The Today Show a few weeks ago. That just blew my mind!
What’s new or in works?
I’m working on some water bottle cozies to snuggle up with over the holidays!
What’s been your favorite piece/design that you’ve ever created and/or your favorite project you ever worked on?
That’s like asking someone to choose their favourite child! I can’t pick which is my fave, because they all satisfy a different aspect of who I am and what I love. But since I just mentioned children, I guess I could say that my favourite piece for my “child within” would have to be my Sprinkles Donut Tote. It’s delicious looking and makes everyone around you salivate for donuts!