Wednesday Indie Artist Fixx with Snoozer Loser

For today’s Wednesday Indie Artist Fixx, I interviewed Snoozer Loser NY  founder Sonia Tay. With summer fast approaching (I know it’s only April, but you know it will be here before we know it!), I thought you all might like to take a look at their new Spring/Summer collection. There’s lots of sweetly gauzy tops and dresses just perfect for the dog days.

But 1st, the interview.


1. Tell us a little about yourself and your work. How did you get your start?

Snoozer Loser NY is clothing label that grew organically from an art collective (Snoozer Loser Collective) I founded in 2005. The line is created domestically in NYC. All the fabric used in the line is hand-printed with eco-friendly pigments and dyes. The jewelry is hand-crafted in our studio with love and care.

2. What’s the best thing about what you do? And the worst?

Getting to conceptualize the line each season. Traveling to interesting places to source new interesting objects
and inspiration to bring to my customers. The worst? Bookkeeping.


3. What’s a typical day like for you?

My days are always unpredictable which I’ve learned to embrace being an Aries! When I’m in the studio I am
experimenting with different prints/ researching new designs. When I am out of studio, I am doing
pretty mundane clerical work or sourcing new material.

4. Share some of your favorite fashion designers.

Kim Gordon’s label in the 90’s (X-girl) was a favorite of mine growing up. I also loved Sofia Coppola’s brand MilkFed.


5. What are some of your inspirations?

New Mexico, Henry Darger, Jim Henson’s The Dark Crystal, rock and roll, Litchfield County, Marfa, and
the inspiring and always stylish gals of downtown NYC.

6. What 3 things can’t you live without?

masking tape, chapstick, the ocean.

7. What’s new or in works?

Fall/Winter 2010 prints and a new video presentation to go with 😉



3 thoughts on “Wednesday Indie Artist Fixx with Snoozer Loser

  1. ah! i love snoozer loser. thanks for posting this! it’s so cool to see a bit of her workspace…

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