Anna Powers from misosouper shares some tips for those indie businesses that are as of yet uninitiated into the world of blogging. Anna will be back on the next two Thursdays with some more tips.
by guest contributor Anna Powers from misosouper
You’re a maker. Your handmade creations are thoughtfully designed and lovingly produced. You’ve sold some goods, you’re creatively satisfied; your business seems to be taking off. In the beginning, when you’re giving away the fruits of your labor to friends and family for free and you have no actual sales to your name, there’s nowhere to go but up. One sale turns into two, which turns into ten, which turns into thirty. And then: it’s a slow creep, but you notice that your numbers aren’t moving up. Sales are dwindling—yes, you’re selling, but things aren’t moving at the exponential pace you first experienced. What’s more, you’re staring at a creative concrete slab. That initial rush, that flush of inspiration? Oh, she’s long gone.
‘Today’ from Creating the Cute
What to do? My suggestion is to start a blog. Yeah, I know; you’re an artist, not a blogger. But consider this: if you appreciate having conversations with others about your work, then you’ll probably like blogging. Because at its core, blogging is simply electronic discussion, which can create a network of like-minded individuals, reinvigorate your design muscles, and open up your blog as a gallery space that will showcase your creative spirit.
‘her story will never be written’ from Six Hours Photography
Besides making interesting and mutually enriching connections (case in point: I met Jen through my website), having a blog makes it far easier for people to find you. For instance: let’s say I want to find a pair of silver flower earrings on Etsy. As of today, there are 8110 results; I’m exhausted already. But if I Google the phrase silver flower earrings Etsy, my search becomes curated to results that have already been recommended by others, either on blogs or social shopping sites, whose users pull a lot of content from—you guessed it—blogs. (I’m not suggesting that Etsy’s search is useless, or that you should bypass the fun of treasure hunting through the listings; just that in the vast wilderness of the internet, it’s helpful to be a known—at least known by Google—quantity.)
‘Computer Love’ from Rosie Music
So what’s the first step? If you haven’t already, sign up for a free account at Blogger. Blogger will then prompt you to choose a name for your blog, which will be easy if you copy the name of your shop for continuity. You then need to select a template, which will determine the way your blog will look and feel. I highly recommend going with the all white standard template, which will make your objects really pop. (One of my blog crushes, the ridiculously popular Decorno, uses the basic Blogger template and her posts always look refreshingly clean.) If you keep your blog simple, at least in the beginning, it can truly represent the blank slate on which you scrawl your creative process.
Now for the next question: what to write? If you’re excited and not terrified by your newly created space, visit Indie Fixx’s Guest Blog next week, where I’ll post on how to start—and keep—blogging.
About the contributor: Anna Powers likes to buy stuff, particularly when it’s well-designed, fun, and (relatively) cheap. Since February 2008, she has been sharing her purchases on her shopping blog called misosouper, which is a equal parts snarky, smart and fun.