The Indie Fixx Shop: Going out of business!

I have some sad news news about the Indie Fixx Shop….I have decided to close up shop.This is not a decision that I have made lightly, but one I have agonized over. Opening a boutique has been a dream of mine ever since I was a little girl. Other girls played house and school while I played shop. As I got older, I decided that one day I would open my own shop. This goal only strengthened as I started my own jewelry line (tiltingswiftly.com), and later Indie Fixx the blog, as did my interest in helping to promote other indie artists. My goal was to open an online boutique and later a brick and mortar shop. With the opening of the Indie Fixx Shop in 2007, I was finally able to bring my plan to fruition.
Right out of the gate, the Shop was successful and I have been very, very busy ever since the opening. That’s the problem, the Shop was too successful. Running a online shop is a very labor intensive endeavor and other aspects of my life had begun to suffer as a result. Over the holiday break, I did some soul searching and decided that I needed to prioritize my personal and professional life to reclaim some of my time. I sat down and made pro vs. con lists and really looked at how I was spending my time. Unfortunately, the shop came up as the big time hog. A difficult decision had to be made, so I decided to close the shop.
The official last day of the Indie Fixx Shop will be March 15th and I am having a Going Out of Business Sale until then, or at least until my goods sell out. Starting today, everything is on sale from 10% – 50% off and no coupon code is necessary. Plus, every order will receive a free Chocolate Bon Bon Soap, while supplies last.
Visit the Shop and take this opportunity to shop one last time for yourself & your family & friends. Stock up for those upcoming birthdays, hostess gifts, Valentine’s Day, Mother’s Day and all those future gift-giving situations.
Finally, thank you to all my artists, designers and customers for believing in and supporting the shop. I love you all.











































I admire your decision- it could not have been easy. I hope this will give you some of that free time you’re looking for!
by Cicada Studio on January 12, 2009 at 11:04 pm.
Oh thank you, Michelle. I really appreciate your comment.
Btw, are you ready to do some guest blogging? Your posts are always so great!
by indiefixx on January 12, 2009 at 11:28 pm.
I’m sorry to hear about the shop but I bet it’s a tremendous relief. You’ll never look back and regret the time you spend with family.
Now go relax!
by Vicki on January 12, 2009 at 11:33 pm.
Oh, no! But at least closing up is on your own terms and for a good (healthy) reason.
by sweetcheese on January 13, 2009 at 12:14 am.
This decision must have been hard to make and I admire you for going after your dreams in the first place. Some people never even get that far. I hope you enjoy the time that closing the shop will free up for you!
by Brandy on January 13, 2009 at 4:56 am.
Vicki, how right you are and that’s exactly why I am doing this. I’ve got all the time in the world to try this again when I have less family obligations.
by indiefixx on January 13, 2009 at 11:23 am.
Thanks, sweetcheese. That was definitively my goal.
by indiefixx on January 13, 2009 at 11:24 am.
Thanks, Brandy. I haven’t abandoned my dream either. Just postponed it when I have less personal obligations.
by indiefixx on January 13, 2009 at 11:25 am.
Sorry to hear but your closing but best wishes to your new found time. I will share your closing sale with my readers.
by My @ tha Hotness on January 13, 2009 at 12:59 pm.
Sad to hear you’re closing, but I know it’s for the right reasons! I’ve got pretty much the same goals, but I know they’re a long way down the road for me, and I totally understand the feeling of juggling too many obligations!
I just posted about it for you to help spread the word:
http://www.missmalaprop.com/2009/01/indie-fixx-shop-closing-sale/
by Mallory on January 13, 2009 at 2:24 pm.
That was a very brave and wise decision. I always wondered why successful shops closed, but there are more important things in life than business and it sounds like you made the right choice for yourself!
by Ashley on January 13, 2009 at 4:32 pm.
Thanks so much, Mallory.
by indiefixx on January 13, 2009 at 4:35 pm.
Ashley, I used to wonder that too, but now I understand. It’s a lot of work and there are so many other pursuits that I want to investigate that I jsut don’t have the time for now. Not too mention spending some time with my family!
by indiefixx on January 13, 2009 at 4:39 pm.
What a hard decision this must have been for you! So many people would have sacrificed their family life for the monetary rewards – I am so inspired by your bravery. I’m sure it will be an adjustment, but one that is well worth it in the end. Good luck!
by Rachael, Pistachio Press on January 14, 2009 at 12:58 am.
There’s always something good to be said for leaving on your own terms. But I’m certainly glad to hear that we’ll be able to get some Indie Fixx in the shop’s absence.
Posted this for my readers, by the way: http://www.misosouper.com/http:/misosouper.com/leftovers/shopping-the-sale-indie-fixx
by Anna on January 14, 2009 at 10:43 am.
Thank you so much, Rachael. I’m so glad you get it.
by indiefixx on January 14, 2009 at 12:30 pm.
Thanks, Anna!
by indiefixx on January 14, 2009 at 12:31 pm.
Hi Jen – I know how hard of a decision this must have been for you. I went through it two years ago when I decided to close up shop because I needed to focus on school. (This is my last semester!) It will be nice to able to spend time with your family and friends and not having to miss out on that quality time with them. I wish you the best with everything as always.
by amy purple on January 14, 2009 at 4:31 pm.
aw. running a shop, virtual or physical, is a LOT of work! we can all only do and focus on so much! but your new goals seem like a VERY good one…it’s admirable for someone to take bold leaps!
i’m sure you’ll be super successful, always!
xo
by yasmine on January 14, 2009 at 7:23 pm.
Jen, opening a shop and running a wonderful blog is no mean feat, and I understand how it’s a juggling act to keep the balls up in the air! You did a great job, and I know that the shop will be missed. But I am all for drawing the line when it gets too much, and it’s a brave decision that you made. You can always revisit the idea once again, but until then, enjoy the extra time you’ll have with your family (they must be so happy to be able to spend more time with you too!)
by Pikaland on January 17, 2009 at 6:53 am.
True success is never monetary.Enjoy your extra time and use it however you need. It is amazing that you had the courage to pursue your dreams, and have the courage to make changes when you need to!Good luck!(and thanks for all the great tutorials!)
by Kristine on January 17, 2009 at 3:28 pm.
You will be missed but I wish you much success and happiness in your future endeavors! xo laurie
by laurie of liquid pap on January 18, 2009 at 2:40 pm.
Thanks for the support, Amy. I’m sure you understand exactly how difficult it was to make that decision. Good luck on your last semester.
by indiefixx on January 19, 2009 at 2:22 pm.
Aww, thanks so much Yasmin for believing in me.
by indiefixx on January 19, 2009 at 2:23 pm.
You are so right, Kristine. Success can be defined in so many ways and I plan on being successful loving my family and friends.
They may actually get tired of me!
by indiefixx on January 19, 2009 at 2:25 pm.