The Indie Fixx Shop: Going out of business!


I have some sad news news about the Indie Fixx Shop….I have decided to close up shop.This is not a decision that I have made lightly, but one I have agonized over. Opening a boutique has been a dream of mine ever since I was a little girl. Other girls played house and school while I played shop. As I got older, I decided that one day I would open my own shop. This goal only strengthened as I started my own jewelry line (, and later Indie Fixx the blog, as did my interest in helping to promote other indie artists. My goal was to open an online boutique and later a brick and mortar shop. With the opening of the Indie Fixx Shop in 2007, I was finally able to bring my plan to fruition.

Right out of the gate, the Shop was successful and I have been very, very busy ever since the opening. That’s the problem, the Shop was too successful. Running a online shop is a very labor intensive endeavor and other aspects of my life had begun to suffer as a result. Over the holiday break, I did some soul searching and decided that I needed to prioritize my personal and professional life to reclaim some of my time. I sat down and made pro vs. con lists and really looked at how I was spending my time. Unfortunately, the shop came up as the big time hog. A difficult decision had to be made, so I decided to close the shop.

The official last day of the Indie Fixx Shop will be March 15th and I am having a Going Out of Business Sale until then, or at least until my goods sell out. Starting today, everything is on sale from 10% – 50% off and no coupon code is necessary. Plus, every order will receive a free Chocolate Bon Bon Soap, while supplies last.

Visit the Shop and take this opportunity to shop one last time for yourself & your family & friends. Stock up for those upcoming birthdays, hostess gifts, Valentine’s Day, Mother’s Day and all those future gift-giving situations.

Finally, thank you to all my artists, designers and customers for believing in and supporting the shop. I love you all.



  1. You are so right, Kristine. Success can be defined in so many ways and I plan on being successful loving my family and friends. 😉 They may actually get tired of me!

  2. Thanks for the support, Amy. I’m sure you understand exactly how difficult it was to make that decision. Good luck on your last semester.

  3. True success is never monetary.Enjoy your extra time and use it however you need. It is amazing that you had the courage to pursue your dreams, and have the courage to make changes when you need to!Good luck!(and thanks for all the great tutorials!)

  4. Jen, opening a shop and running a wonderful blog is no mean feat, and I understand how it’s a juggling act to keep the balls up in the air! You did a great job, and I know that the shop will be missed. But I am all for drawing the line when it gets too much, and it’s a brave decision that you made. You can always revisit the idea once again, but until then, enjoy the extra time you’ll have with your family (they must be so happy to be able to spend more time with you too!)

  5. aw. running a shop, virtual or physical, is a LOT of work! we can all only do and focus on so much! but your new goals seem like a VERY good one…it’s admirable for someone to take bold leaps! 🙂 i’m sure you’ll be super successful, always!


  6. Hi Jen – I know how hard of a decision this must have been for you. I went through it two years ago when I decided to close up shop because I needed to focus on school. (This is my last semester!) It will be nice to able to spend time with your family and friends and not having to miss out on that quality time with them. I wish you the best with everything as always.

  7. What a hard decision this must have been for you! So many people would have sacrificed their family life for the monetary rewards – I am so inspired by your bravery. I’m sure it will be an adjustment, but one that is well worth it in the end. Good luck!

  8. Ashley, I used to wonder that too, but now I understand. It’s a lot of work and there are so many other pursuits that I want to investigate that I jsut don’t have the time for now. Not too mention spending some time with my family!

  9. That was a very brave and wise decision. I always wondered why successful shops closed, but there are more important things in life than business and it sounds like you made the right choice for yourself!

  10. Thanks, Brandy. I haven’t abandoned my dream either. Just postponed it when I have less personal obligations.

  11. Vicki, how right you are and that’s exactly why I am doing this. I’ve got all the time in the world to try this again when I have less family obligations.

  12. This decision must have been hard to make and I admire you for going after your dreams in the first place. Some people never even get that far. I hope you enjoy the time that closing the shop will free up for you!

  13. I’m sorry to hear about the shop but I bet it’s a tremendous relief. You’ll never look back and regret the time you spend with family.

    Now go relax!

  14. Oh thank you, Michelle. I really appreciate your comment.

    Btw, are you ready to do some guest blogging? Your posts are always so great!

Comments are closed.