Fresh Etsy Pixx: Joanna Rutter


Periodically, I will be choosing new Etsy sellers who I think are on the rise, or who should be on the rise, to share with you. This feature is called Fresh Etsy Pixx and for today’s installment I’d like to share the work of Joanna Rutter with you. Joanna joined Etsy last year in October and only started selling in January, although she is an accomplished jwelryy artist and has been designing and creating for three years. She uses rare gems, resins, felts and precious metals to craft her work and is inspired by contemporary surface design, illustration and natural form. You can shop her work in her Esty store or on her website.


1. What’s the name of your shop and what do you create?

I have an ETSY shop under my own name. I create hand crafted precious metal jewellery. A lot of my creative focus is on animals and illustrative pieces at the moment. I have always loved saw piercing silver and it plays a large part in my work.

2. How long have you been in business and how long have you been selling on Etsy?

I’ve been making and selling jewellery for the past 3 years. But I have only been selling on ETSY since January. I am based in the UK and the ETSY revolution is only just reaching us!

3. What made you take the plunge?

I was reading a lot of references to ETSY online and decided to check it out. I was (and still am) amazed by the vastness of it, and the variety of talent. I thought I would give it a try as a convenient way for Americans and other international buyers to see my work. I have found it to be a great venue so far.


4. What inspires you?

Contemporary illustration and surface design. I love pattern and line. I am also inspired by the making process. As I go along new ideas often present themselves to me.

5. Any goals you’d like to share?

I’m looking into casting at the moment. Casting involves making a master mold from wax and having that form replicated in silver. It would open up a few new possibilities for me!


6. List some of your favorites..books, music, films, magazines & blogs.

Book: The Time Traveler’s Wife by Audrey Niffenegger

Music: Johnny Flynn

Film: The Edukators

Blog: Camilla Engman


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