by guest contributor Fina Tejada
Sandra Comas is the the designer and creator behind the Italian indie shop known as Ninù and she creates unique and well-made bags and other fabric goods. All Sandra’s bags are double-seamed and are very well constructed. Their owners really appreciate the thoughtfulness that goes into the design and quality. Sandra is definitely a designer to watch, not only is she working on more bag designs and stuffed fabric toys, but she she is starting to experiment with clothing designs. Can’t wait to see what this talented Italian comes up with.
1. Can you give me a brief description of your business? What are the products that you sell? How did you come up with the idea to start your business?
Ninù is a little handicraft laboratory that creates original design. At the moment, I mainly make bags but in the future I think I will design more things. It all got started because of my passion for vintage materials (that I’ve collected for years). About two years ago, I decided to learn how to sew and use the materials in a creative way, to give them new life. So Ninù was born.
2. What did you do before you started your business or did you keep you day job?
I studied art at the Academy in Barcelona, and majoring in painting. I also draw illustrations.
3. Where do you sell your products?
On the web I only sell through Etsy, but I’m considering other web sites. I like the Internet because it allows direct contact with customers without intermediaries that make the price go up.
4. What do you consider is the best way you’ve attracted customers?
To offer original and quality products. I mainly work with unique pieces, now and then I make a series of 5 or 10 items.
5. Where do you see your business in the next few years?
I hope to continue innovating, surely I won’t only be making bags. I’m beginning to design clothing as well.
6. How do you stay motivated?
My main motivation is always to offer new things, to search and learn. L’importante è non rimanre fermi… What’s important is to never stay still for too long.
About the contributor: Fina Tejada owns Miss Fruitfly, an indie lifestyle company featuring artwork and home accessories. She is also a blogger who loves to cook, is a closeted reality show junkie and supports independent designers. She will be posting on the Indie Fixx Guest Blog featuring international indie crafters & bloggers to find out what motivates them creatively, how they started their businesses and how they approach the U.S. market. Fina will be posting periodically on Thursdays.