Guest Blog: Indie is the new Green by Jessica Gonacha – Letcetera

This week we are going to take a peek into the practices behind Letcetera, a company which creates cards printed with soy inks on paper made of mineral powder that is 100% degradable in nature and needs absolutely no trees or water for its production. The envelopes they use are also made from 30% post-consumer waste recycled paper. I am totally inspired! Treeless paper? Incredible.


Here’s what Nerissa from Letcetera had to say:

1. What fueled your decision to create eco-friendly products?

As a graphic designer, I feel obligated to be more conscious and aware of my carbon footprint. Our industry has a direct effect on the environment with our use of paper and the energy needed to produce it, as well as the waste it creates when disposed of.


2. What does ‘green’ mean to you?

It means being more conscious of how my everyday actions affect the environment I live in and the earth as a whole.

3. How did you get started creating your product/line?

About four years ago, I was looking for cool, bold, graphic wrapping paper for my holiday gifts, I didn’t find anything I liked, so I decided to make my own. Designing my own paper allowed me to customize each design for the recipient and that’s when I thought of making graphic patterns out of the first letter of their names. I then made note cards with the patterns and had them printed on tree-free paper with soy inks.


4. How do you reuse materials in your business?

In our studio we try to conserve paper usage and keep printing to a minimum. We reuse scrap print-outs to print and sketch on. Also we are interested in developing our own products that address ‘green’ issues, like Letcetera and another product idea called Recast, which reuses materials from old technology (computers/wires, etc) to create new usable products in a different form.


5. How is your studio eco-conscious?

Whenever possible, for our print jobs, we try to spec papers that are 100% post consumer waste and/or are produced with renewable energy.

6. Who or what are your eco heroes/inspirations?

I’m inspired by the work of Samuel Mockbee, an architect who co-founded Rural Studio that teaches and builds sustainable housing from cast-off materials.


7. Do you have a favorite eco tip for your readers?

Try to conserve as much as you can, whether it’s keeping printing to a minimum or shutting down your computer at the end of day.

8. Where would you like to be with your business this time next year?

We would like to extend the line into more eco-friendly products, and explore other new production methods and technologies.

You can buy Letcetera’s gorgeous cards in their etsy shop. They are available in every letter and seven milestone birthday numbers.

Thank you Nerissa, for sharing with us!

GREEN CHALLENGE: This week, use a coffee canister as a pot for spring planting! (Hint: cans can be painted in countless ways to make them unique and pleasant to the eye! Ever thought of using chalkboard spray paint…?)

Here some great resources for organic seeds:

You Grow Girl
Seeds of Change
Your Local Farmers’ Market

About Jessica:
Jessica is an artist from Atlanta, Georgia who is endlessly creating. Her work includes paintings, drawings, illustrations, and paper goods and is vibrant, colorful, and charming. Her work can be found on her site, in her Etsy shop and in the Indie Fixx Shop. You can also read more about Jessica and her work on her blog.