Wednesday Indie Artist Fixx with Tara Hogan


This week’s Indie Artist Fixx is with Tara Hogan of INK&WIT. Tara is an illustrator and offers prints, t-shirts, cards, postcards and originals of her lovely, lovely work on her website INK&WIT and at INK&WIT on Etsy. She also offers custom graphic design and illustrations.

I was first drawn to her monochromatic postcards and prints for their simplistic, yet visually rich, designs. I soon discovered that there is more to INK&WIT and I have been smitten ever since. I especially love her new Aesop’s Fable inspired animal prints and I feel the desire to own each and every one of them. I think you will love them too.

Here’s my interview with Tara for your reading pleasure.


1. What’s the name of your business and what do create and sell?

INK&WIT. Creating and selling illustration prints, postcards, notecards, tshirts, and original art.

2. How and why did you get your start?

I started INK&WIT in 2003. I was making notecards one holiday season and was having so much fun translating my illustration and design passion into a new form. I was also tired of the 9-5 thing in house. I have not looked back since.

3. Is there anything you can share with other indie business owners who are just taking the plunge with their own business?

Go for it! Be true to your talent and self. Listen carefully and you will know when the time is right to just do it. If you feel scared know that all great things start from scratch and persevere through the tough times.


4. What’s the best thing about what you do? And the worst?

The best is I am the boss of my hours, vision, and contracts. The worst is being shorthanded at times when you get very busy but I am working that out. Also, all the tax stuff drives me bats but I love my accountant ; )

5. Tell us one funny/goofy/silly thing about yourself.

I take my cats outside for play time and follow them around so they do not run off. Our street is not the best for cats so it is for the best. But, I find that I am watching them like parents watch a 1 year old crawl around. I find it silly since I wish they could roam free in the country.

6. Do you have any future plans that you would like to share?

I am planning on exhibiting at the 2008 NY Stationery show. And, I am trying to go to the south of France within the next 7 months.

7. What blogs and mags do you read and what shops do you shop at? List as many as you want.

– Magazines: Dwell, Print, Elle Decor, Good, Blueprint, Domino, Yoga Journal, Lucky, National Geographic
– Blogs: Indie Fixx, decor8, Oh Joy, Poppy Talk, Design*Sponge, Design Milk, Freshly Blended, Cuteable, Frolic, Port2port


8. Were you an artsy crafts kid? If so, what kinds of things did you do?

Oh totally! I was always ready to glue things together from 3 until now. I loved sewing, cutting paper, drawing, making those shoebox narrative diorama things, bulletin boards… you get it. I have to admit I loved the whole thumbprint thing where you pressed your thumb or fingers into a stamp pad and drew little characters out of the print. So much fun.

9. What is your favorite ice cream flavor?

– Vegan Mint Chocolate Chip Gelato

10. What does indie mean to you? You can give a literal definition, choose to be a little esoteric or a combination of both. 😉

Indie means walking to the beat of your own drum. Following your own path and listening to your voice.


11. What are your inspirations?

I have been inspired by nature forever. I love intricate details and patterns. Japanese architecture and vegetation has been largely inspirational. I am inspired by meditating and my yoga practice as well. I teach now and find that my creativity is more nourished than ever by becoming more aware of who I am and what my intentions are.

12. What you are doing new that you want everyone to know about?

Making limited edition shirts.

On a much more serious note, doing research on the environment, factory farming, and how to bring the messages through little by little to my designs and illustrations.


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